July 3, 2023
Year
2023
Client
CBDKING
Category
Product Duration
2 - 3 Weeks
The Caffe Briazzi series showcases a robust packaging system built around a strong brand persona. I developed a scalable visual architecture where bold typography meets a vibrant color-coding system. This logic ensures clear product differentiation and easy expansion into new blends while maintaining a consistent and recognizable brand presence on the shelf.
Premium 3D product visualization created to showcase the brand's tactile feel and premium positioning. Using advanced mock-up techniques and custom lighting, I developed high-fidelity packshots for e-commerce and marketing decks. This approach ensures consistent, studio-quality presentation of the product before it even hits the physical production line.
A lifestyle-oriented composition designed for social media and digital marketing campaigns. I focused on creating an atmospheric visual that translates the product's sensory experience into a digital format. These assets are optimized for high engagement across distributor channels and consumer-facing platforms, aligning the technical product with lifestyle storytelling.
The complete family of Caffe Briazzi blends, showing the system's versatility across different SKU formats. Beyond the visuals, I managed the end-to-end production artwork: from precise dieline alignment and barcode placement to final print-ready handoff. Each file was technically verified for color consistency and high-volume production standards.
