November 12, 2024
Year
2022
Client
Aroma King
Category
Product Duration
3 - 4 Weeks
KICK is a large-scale packaging rollout for Aroma King nicotine pouches, built around a clear brand architecture and a consistent flavour/strength system. I led the production process end-to-end: from brand structure and naming logic to production-ready label files and market-ready visuals.
Scope: 65+ unique SKU variants across 5 tiers, featuring complex multilingual compliance (EU/UK) and specialized ink separations (White/Spot colors).
Tools: AI-assisted artwork + Photoshop finishing • Illustrator • Adobe Dimension • Prepress handoff
"A high-volume label system designed for fast SKU expansion and consistent shelf recognition. Engineered an automated 'master-template' workflow to manage multi-SKU versioning, ensuring error-resistant delivery of barcodes, EAN placement, and complex multilingual compliance (including Arabic) across 65+ variants. Final files were prepared for print and production handoff with precise overprint and separation control.
Example of a character-based key visual created with AI tools and then refined by hand in Photoshop for a clean, consistent, print-ready look. This approach allowed rapid creation of mockups on-brand visuals while keeping a unified style across the full KICK range, while maintaining high-fidelity output for large-format print and digital assets.
A clear tier system (FULL / SOFT / DOUBLE / TRIPLE / SUPER KICKS) was established to differentiate nicotine strengths while maintaining a cohesive brand identity. High-end 3D visualizations were developed for sales enablement, distributor decks, and e-commerce, ensuring absolute brand consistency across all physical and digital touchpoints.
