July 1, 2023
Year
2022
Client
XO
Category
Product Duration
2 - 3 Weeks
Production-ready artwork for a high-end label range printed on silver metallic substrate. I managed the complex prepress requirements for metallic printing, including precise overprint settings and separation control. This technical oversight ensured that the vibrant color palette retained its brilliance on reflective surfaces while maintaining absolute consistency across the entire multi-SKU flavor range.
For the white material series, I engineered specialized spot white ink separations to achieve optimal opacity and color depth. My workflow included meticulous preflighting and PDF/X-4 delivery, ensuring that the design translates perfectly to high-volume production while meeting strict manufacturing tolerances and print-ready standards for consistent shelf-ready output.
Beyond the physical packaging, I developed a scalable social media asset system for the global brand launch. By creating modular launch templates, I ensured 100% visual consistency between the on-shelf product and digital marketing materials. This system allowed for rapid SKU-based content deployment across various platforms while strictly maintaining the core brand identity's integrity.
Detailed 3D product visualizations developed specifically for marketing decks and e-commerce listings. These high-fidelity packshots accurately represent the final printed labels, including complex light behavior on metallic vs. matte materials. This visual suite provides a comprehensive overview of the full flavor range, directly supporting sales enablement and global distribution communication.
